One of the most common complaints of small business owners is that they do not have the budget for advertising. While that is usually true, that does not mean you cannot get your message out there, and reach thousands of interested readers with the information you would like them to see.
A good idea is to take a look at other press releases on line or off, and make a note of the style that they are written in. That will give you a good idea of how to write a press release, but what about content? For that, you will have to find something newsworthy to write about. It could be the launch of your company, or a new product, or a successfully completed project. It could be a new appointment, or an upgrade to your services. Nearly every company, even small businesses, have at least a few newsworthy stories to share, and those are the ones you want to turn into press releases.
There are even free online press release portals that you can submit your news to yourself, which have a global following, and they are a great way to get started with your own publicity drive.A better idea would be to write an informative article on your industry or speciality, and submit it to trade publications in your area. If it is published, you will usually have your name, company information and contact details included with your article, and you could find yourself getting business that way.The main benefit of using publicity and media instead of traditional advertising is that it is a lot cheaper than paying for advertising. You can do most of the work yourself, or you can hire a freelancer to craft your press releases and other materials for you.
Getting to know the editors of magazines and other print publications can be the trickiest part of the publicity and media process, but focusing on publications that are closely related to your field is usually the easiest way to get around this problem.Deciding what’s newsworthy and what’s not can also be a learning curve, but if your press releases and articles are well written and topical, you should find that eventually, you are taken seriously, and your content is published. So why not start looking for newsworthy information about your business, and practice writing press releases, or think up new ways that you can get local media attention? It is a great way to get free advertising, and will certainly get your business on the map.